We created a targeted brand awareness campaign to introduce Black Girl Sunscreen to the Nigerian Market.
The 2019 campaign consisted of Pop-Up events at Casabella stores, in Lagos and Abuja, collaborations with top social media and celebrity influencers including singer/songwriter Seyi Shay, Big Brother Naija 2018 contestant, Anto Lecky, beauty blogger Dimma Umeh, fashion blogger, Princess Audu, print media coverage and a radio tour.
